Transform your brand reputation, attract your eco-conscious audience and grow your business revenue thanks to online advertising
At BTBW agency we focus on helping tourism companies and institutions promote online destinations and exclusive tourism products related to ecotourism, active tourism or adventure travel to reach the eco-conscious and new explorers audiences, with new motivations to travel.
We use new technologies tools and marketing methods at the service of committed companies to give their brand and offer of sustainable experiences, more visibility on the Internet.
The advantages of Internet advertising for Tourism
BE VISIBLE ACROSS BORDERS
CONNECT WITH NEW POTENTIAL CUSTOMERS
DESIGN A COMMITTED BRAND
DRIVE CONTINUOUS TRAFFIC & BOOKING
We promote your exclusive tourism experiences online:
GENERATE MORE NOTORIETY AND VISIBILITY ONLINE
- DISPLAY: reach your audience with the publication of banners on the visited websites, blogs, Apps
- VIDEO ADS: impact with Video ads on YouTube through the themes and thematic channels visited by your audience
- AUDIO ADS: create a unique branding experience with Audio ads on Spotify
INFLUENCE THE CONSIDERATION OF USERS
- DISPLAY: influence the purchase decision of your audience with the publication of banners on the visited websites, blogs, Apps
- VIDEO ADS: better inform your audience thanks to Video ads on YouTube
- SOCIAL ADS: highlight your brand and offer on Social Networks (Facebook, Instagram, Pinterest)
DRIVE THE DESIRED ONLINE ACTION
- SEM/SEA – PAID SEARCH: search engine ads (Google) to appear just when users are looking for the type of experiences you offer
- REMARKETING ADS: reconnect and interact with users who have previously visited your website
- APP PROMOTION: promotion of your App (downloads, microconversions
We know the different profiles of ecotourists, explorers and adventurers
And not just because we are! We have studied and identified the 5 Ecotourist profiles to configure the best audience segmentation in the advertising platforms and thus reach each of them with the appropriate message.
We also perform ad hoc audience targeting to drive traffic to your website. Surfing lovers, wildlife observation or family excursions enthusiasts: we help you connect with your ideal audience all year round.
Book your appointment now in a 30-minute video call with an expert (free of charge). We will talk about your project and how advertising on the Internet can help boost your visibility and bookings. Ready for adventure?
Our main tools and current certifications
What if we already have ad campaigns running?
We suggest you carry out an Audit of your existing ad account, campaigns, groups and ads + a series of recommendations to optimize them. Ideal if you are managing campaigns internally or if you have recently run campaigns and want to analyze their points of improvement.
We think that our ad landing page can offer a better user experience …
In this case, we suggest you carry out an audit with recommendations to improve its performance and convertibility. We also offer the Design / Development of your ad campaigns’ landing page. We are specialists and active members of the WordPress (CMS) community and we know which elements should be included in your landing page. And if we have doubts about the convertibility of one landing page or another version, we do not assume: we carry out A / B tests and let the data speak for itself!
How long does it take to see the results?
It depends on the platform and the type of ads. When a new campaign is launched in Google Ads, it goes through a review phase and a learning phase, which take a total of 5-7 days. Then, the parameters have to be stabilized and we take care of optimizing the campaign to obtain the expected results.
In general, results can be obtained shortly after launching the campaign, but we usually appreciate the desired results from the third month as a result of the monthly management and optimization work carried out by our team. For this reason, we recommend that the duration of a campaign is not less than three months.
Is there a commitment for the monthly management?
For the reason mentioned in the previous point (the real results of a campaign is appreciated from the third month), the minimum commercial commitment is three months. If the strategy and the resources dedicated to the project allow it, we recommend our clients to carry out campaigns of at least 6 months to explore the full potential of the ads, the different formats and, above all, the synergy between them. For us, a long-term optimized campaign = a more profitable and sustainable campaign.
Who will manage my ads?
Lucie is your account manager. She is an expert in Ads and Tourism / Ecotourism and she will lead the project, finding within the team the most qualified people to create and manage campaigns, advise on landing page design / development, make the copies or design the creatives for your ads. In this way, our clients feel reassured and assured that their project is in good hands.
Invest in digital advertising as an opportunity
In a context where the digital channel is gaining strength and this year will receive more investment from the major digital players, how can we highlight our brand, products and services among the millions of impacts that users receive every day?
We see in Internet advertising an opportunity to connect with our ideal clients at a controlled cost for the company or the institution. With strategic campaign management by our experts, tools that use artificial intelligence to improve ad delivery, precise targeting of the audiences we want to impact, and investment under control at all times, online advertising is undoubtedly one of the pillars of the strategies of Acquisition of web traffic and potential customers.